2X Knownwell Acquisition: The $400M Human-Agentic Bet
2X acquired Knownwell on June 10, 2026, creating a combined B2B go-to-market services company valued at more than $400 million. Knownwell founder David DeWolf becomes CEO of 2X,…
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B2B Tech News · Page 8
Timely updates across AI, MarTech, SaaS, digital platforms and the developments shaping marketing and revenue decisions.
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A chronological feed of verified developments and the operating questions behind them.
Pega Customer Engagement Studio Puts Governance First
Pega launched Customer Engagement Studio on June 8, 2026, giving enterprise marketers a workspace that brings Pega and third-party AI agents together across strategy, creative work, data science,…
37% of Daily AI Users Start With AI, Not Search
Among Americans who use AI daily, 37% now start an information search with an AI assistant, compared with 32% who begin with a traditional search engine, according to…
Gartner: Retention Gets Under 15% of Media Spend
Gartner reported on June 8, 2026 that awareness and conversion now take 62.6% of total media spend, as CMOs move more budget toward customer acquisition and digital channels.…
ZoomInfo GTM.AI Enters OpenAI Codex for Work
Direct answer – What did OpenAI and ZoomInfo announce with GTM.AI in Codex for Work, and what does it mean? On June 2, 2026, OpenAI made ZoomInfo natively…
Salesforce Agentforce Marketing Puts AI in Campaigns
Direct answer – What is Salesforce Agentforce Marketing? Salesforce Agentforce Marketing is an agentic marketing layer that puts an “AI marketing team” inside Agentforce. Announced June 3, 2026,…
Canva: 41% of Marketers Call AI Slop a Risk
Canva’s 2026 State of Marketing and AI report finds that AI is now standard inside marketing teams, but consumer trust is not keeping pace. Ninety-seven percent of marketing…
78% See GEO ROI. Fewer Than 15% Own It
GNW Consulting and Demand Metric released their State of GEO in B2B Marketing study on June 3. The survey of 400 B2B marketing leaders found that 78% already…
68% Distrust AI Shopping Agents, Horizon Finds
Horizon Media released an agentic commerce study on June 3 that identifies a trust problem behind AI-assisted shopping. Sixty-eight percent of respondents distrust an AI agent when a…
HighLevel Makes 5 AI Tools Free for Summer
HighLevel opened its Summer of AI 2026 promotion on June 4, making five AI tools free through August 31, 2026. Agencies and small businesses can use AI Employee…
INFUSE: B2B Buyers Have a Trust Gap, Not an AI Gap
INFUSE updated its Voice of the Buyer 2026 report on May 27, framing this year’s B2B market around a trust gap rather than a simple AI adoption gap.…
Comscore: Claude Grew 1,858% in AI Search
Comscore released its first AI Intelligence Report for 2026 on June 2, and the headline number is hard to ignore: Claude recorded 1,858% growth in desktop conversations between…