Alok Chakraborty
Ask a RevOps team whether their lead routing works and you will usually get a screenshot of a rule builder. The rules fire, the owner field changes, the dashboard is green. Then someone opens a queue nobody has worked in three weeks and finds forty inbound leads sitting in it, each one correctly assigned and … Read more
Most speed to lead statistics in circulation trace back to four studies, and two of them are older than the iPhone. IVRIS reviewed 14 public source documents and 39 individual statistics on lead response time, checked each one against the original publication, and recorded what the source actually measured. This page is the record of … Read more
Search “best performance marketing agencies” and almost every result is a ranking published by an agency that put itself at number one. Directive, The Keenfolks, and the big-city lists all open with their own name in the top slot, which tells you how much of this category is a sales pitch wearing the costume of … Read more
Most B2B outbound does not fail because the team stopped trying. It fails because the list was wrong, the sending domain was cold, or the offer never matched the buyer. Hiring one of the best outbound agencies can fix all three, but only if you pick the model that matches how your revenue team actually … Read more
A B2B purchase used to have a buyer. Now it has a committee. On a complex deal, six to ten people have to agree before anything gets signed, and each one arrives with a different priority, a different metric, and a different reason to stall. Most sellers still run the deal through one friendly contact … Read more
Most account-based programs are built to win a logo and then quietly hand it off. Marketing runs the target account list, sales closes the deal, and the moment the contract is signed the coordinated attention stops. The account that was courted with tailored ads and one-to-one outreach becomes a ticket number in a support queue. … Read more
For most of B2B’s history, a sale had a buyer, one person you had to convince. That person is gone. Today a purchase of any real size runs through a group, and that group is the reason your deal speeds up, stalls, or quietly dies. The awkward part is what to call it. Forrester and … Read more
Ask three B2B teams for their speed to lead and you will get three numbers that cannot be compared, because each one is timing a different thing. One counts from the form submission to the auto-reply. One counts from the CRM record to the rep’s first call. One counts from the form submission to the … Read more
Ask ChatGPT or Google’s AI Mode to recommend a vendor in your category, and whether your brand shows up is now a line item in your marketing plan. That is why B2B teams are shopping for SEO and LLM visibility agencies: firms that can still rank you in Google and also get you cited when … Read more
Most “best AEO agency” lists are padded with the same ten SEO shops that bolted an “AI visibility” line onto an existing services page. That is a problem, because getting a B2B brand cited inside ChatGPT, Perplexity, and Google’s AI Overviews is not the same job as ranking a page, and the agencies that are … Read more
Type “PPC vs display advertising” into Google and most guides hand you the same tidy split: PPC catches people who are searching, display shows banners to people who are not. That is true, and for a B2B marketer deciding where next quarter’s budget goes, it is also not enough. The useful question is not which … Read more
Nearly every B2B marketing team now runs AI somewhere in its stack, yet most account-based programs still pick their targets off a spreadsheet and send the same three emails to the same two contacts. The tools arrived faster than the execution changed. AI-driven ABM closes that gap. It doesn’t redefine account-based marketing; it changes who … Read more