5W: AI Visibility Breaks From Finance Market Share
5W released The Accounting & Finance Software AI Visibility Index 2026 on June 1, ranking finance software vendors by AI search citation share across ChatGPT, Claude, Perplexity, Gemini,…
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B2B Tech News · Page 9
Timely updates across AI, MarTech, SaaS, digital platforms and the developments shaping marketing and revenue decisions.
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More updates · Page 9
A chronological feed of verified developments and the operating questions behind them.
MoEngage Merlin Agents Add Guardrails and MCP
MoEngage launched Merlin AI Custom Agents on June 3, 2026, giving lifecycle and CRM teams a way to build marketing agents on top of MoEngage data, define the…
Supademo AI Demo Agent Targets the Demo Form
Supademo launched its AI Demo Agent on June 3, 2026, an always-on product expert that runs structured discovery, qualifies buyer intent, and serves the right interactive demos, videos,…
Apollo Brings 230M Contacts to Perplexity Computer
Direct answer – What did Apollo launch with Perplexity Computer, and what does it mean? Apollo launched a connector for Perplexity Computer on June 3, 2026, bringing its…
Cresta Turns Customer Conversations Into AI Personas
Cresta launched Synthetic Customers on May 28, a capability that turns a company’s real customer conversations into AI-generated personas for testing, training, and decision support. In the company…
Parloa’s 150% NRR Explains Its $350M AI Push
Parloa’s May 29 expansion update is not a fresh annual recurring revenue milestone. It is the deployment plan behind the milestone. In a company announcement, the Berlin-based AI…
72% Say AI Misrepresents Their B2B Brand
Seventy-two percent of B2B tech marketers have seen AI engines describe their company, category, or value proposition in ways that are inaccurate, outdated, or incomplete. The figure comes…
Mailchimp Analytics AI Tests Intuit’s Cash-Flow Strategy
Intuit Mailchimp launched Analytics AI on May 28, 2026, a native conversational analytics agent that connects campaign performance, audience behavior, and revenue data. The release also adds an…
eClerx Report: 78% of Martech Stacks Fail ROI
The eClerx Marketing Report 2026 found that 78% of marketing leaders say their martech stacks do not support business goals despite years of significant investment. The report’s diagnosis…
47% of B2B Companies Cut Marketing Roles for AI
Wynter’s May 2026 research on how B2B marketing teams actually use AI found that 47% of mid-market and enterprise SaaS companies eliminated, reduced, or stopped backfilling marketing roles…
SaaStr Graded 144 B2B APIs: Marketing Scored Near Last
SaaStr’s AI Agent API Report Card now grades 144 B2B software APIs on one question: how easily can an autonomous AI agent actually use each one? The running…
Google Built an AI Share-of-Voice Metric: The B2B Read
Google has started rolling out AI Performance Insights and Conversational Attributes in Merchant Center, the package it unveiled at Google Marketing Live on May 20 and detailed in…