Mahesh Sirvi
Almost every first-party data guide published in the last two years opens with the same premise: third-party cookies are going away, so you need to own your data. That premise is now wrong. In April 2025 Google decided to keep the existing third-party cookie choice in Chrome and drop the planned standalone prompt. In October … Read more
Search how to improve demo conversion rate and Google answers before you reach a single result. Shorten the form. Embed the calendar. Respond in under five minutes. Personalize the walkthrough. Add an interactive demo. Every page ranking underneath the AI Overview says a version of the same nine things, and most of them say it … Read more
Search meeting no show rate and page one returns four different numbers: 20-40%, 10-30%, 10-25% and 6.5%. They are not competing estimates of the same thing. One counts conference rooms that stayed empty, one counts people who registered for an event and never turned up, one counts desks, and one counts prospects who skipped a … Read more
Most relationship maps in B2B sales fail the same quiet way. The diagram looks finished. Every box carries a name, a title and a colour. But nobody on the account team can say when the green box was last verified, who decided it was green, or what would have to happen for it to turn … Read more
Most buying committee templates ask you to name a champion, an economic buyer and a technical evaluator, then declare the account mapped. That map holds up right until the forecast review where someone asks how you know the VP of Finance actually releases budget, and the honest answer is that it says so on their … Read more
Search lead routing software today and Google returns ten results. Nine of them are published by companies that sell one of the tools being compared. The tenth is a Reddit thread, and Google ranks it third. That is not an accident of the algorithm. It is what a search result looks like when buyers cannot … Read more
Search lead to meeting conversion rate and page one hands you numbers between 1% and 70%. Every one of them comes from a publisher with a real dataset or a real audience. None of them is lying. They are measuring different things, and almost nobody on that results page says so. Half the results are … Read more
Google’s AI Overview for demo conversion rate benchmark currently answers with six numbers: 0.5-2% of cold traffic, 30-50% form completion, 60-80% demo-to-opportunity, 10-30% demo-to-close, 43-67% interactive demo completion, and a set of bands by contract value. Five publishers, five denominators, one heading. Not one of those figures is invented. They are just answers to different … Read more
Search for how many people sit in a B2B buying group and you’ll get four confident answers: 4.8, about 10, 13 plus nine more, and somewhere between five and 16. All four are published. All four come from real research. None of them are measuring the same thing. That’s the actual problem with B2B buying … Read more
The IVRIS Evidence Layer framework makes the economics, actions, measurements, governance, and claims behind AI-led growth traceable.
Most lead routing audits check whether the rules look right. That is the wrong question. A clean assignment-rule screen tells you what the system is supposed to do; it says nothing about what happened to the 4,000 real submissions that moved through it last quarter. The gap between those two things is where good leads … Read more
Ask a RevOps team whether their lead routing works and you will usually get a screenshot of a rule builder. The rules fire, the owner field changes, the dashboard is green. Then someone opens a queue nobody has worked in three weeks and finds forty inbound leads sitting in it, each one correctly assigned and … Read more